If you missed Part 1 just go here: Email Marketing Campaigns – Email Copywriting Tips from the Zen Master

Many either love or hate Matt’s ‘nothing held back’ style – even so, you can’t deny that he knows his stuff.  Keep reading for more from the egotistical yet captivating ‘info-tainment’ advocate as he reveals more of his marketing ‘gems.’

Big-Time Email Copywriting Mistakes – Part Two

By Matt Furey

For a moment, let’s pretend you’re witnessing a conversation I’m having in a bar with a few aspiring email copywriters.

After I’ve had a few drinks, these men and women realize I am about “three sheets to the wind.”

They figure the moment is NOW – so they pop the question: “Furey, without all the B.S., what’s the single biggest email copywriting mistake you see people making?”

Being that I’m feeling totally uninhibited – which is my normal state anyway (but who’s checking?) – I don’t hold back. Without hesitation, I say, “The biggest mistake of them all is over-teaching in your emails. Let’s be honest, teachers aren’t very highly paid. There’s no money in the profession. But there is big money in copywriting, especially email copywriting – and it’s the easiest way for a copywriter to hit six figures per year.”

When you hear this, your eyes pop with amazement. You can no longer stand on the sidelines and watch. You jump into the conversation to say, “But I heard an email needs to be loaded with content. I heard it needs to teach.”

“It needs to teach all right,” I reply. “It needs to teach people to sit up and pay close attention to everything you write. It needs to teach people to be in AWE – to be mesmerized. It needs to teach people how to laugh again, how to enjoy life, how to be inspired to reach for the stars and go for it. But anything beyond that is over-teaching – and when you over-teach, you cannot sell anything. That is where the fine line gets blurred.”

We’ve all heard the roar about giving away the store in terms of free content in order to woo the buyer to purchase our products. But that’s NOT the best strategy. And so, as an email copywriter, you need to be keenly aware of this important distinction.

Write copy that teaches too much, and sales suffer.

Write copy that gets the reader curious, excited, and eager for more – then sales will BOOM and those you’re writing for will love you.

The good news is that YOU – as an email copywriter – will NOT have to do boatloads of research for your client in order to write stunning, money-drenching emails. You simply have to be able to relax and write a good story. And that is incredibly easy to do when you learn my method for writing emails.

“Why no research?” you ask.

Easy answer: If you’re NOT teaching in your emails – no need for a ton of research. Leave that to those who create the products you are promoting.

Your job is simple: You write emails that info-tain the reader so much he can’t wait to read your next dispatch.

Perhaps you’re wondering, “Info-tain? Are you serious?”

Sure am. And do you want to know why? It’s because those who entertain us make a boatload of money. You, as an email copywriter, can do something great with your talent – and be totally free and open as you take off the hat of “expert” and become an info-tainer. You entertain with information – and that leads to increased sales.

To master this craft, you don’t need a lot of time. In fact, within just 48 hours, I can help you write kick-butt emails that businesses will pay dearly for.

And you can write those emails fast – in 10-20 minutes.

You can get clients who will gladly pay you $6,000.00 – 10,000.00 per month, and that is for doing nothing more than writing 400-600 word emails. One or two a day will take you less than an hour – and that’s with one arm and one side of your brain tied behind your back.

You’ll be amazed at how much opportunity is begging for you to come claim it, to seize it.

Will you stake your claim? Will you seize the day?

Matt Furey
Zen Master of the Internet®

Begin building quality long-term relationships with your email subscribers?  Create awesome Email Marketing Campaigns with this fool-proof simple system.

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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• Email Marketing Campaigns – Email Copywriting Tips From The Zen Master

In this 2-part email copywriting article, Matt Furey - the self acclaimed ‘Zen Master of the Internet’ -  takes you through the biggest email copywriting mistakes to avoid. Now I will warn you – most people either LOVE Matt’s aggressive style or are downright insulted by it. However, despite the love/hate reactions he arouses you cannot deny his methods are entertaining, and better still – GET RESULTS.

Pay close attention to these accomplished email copywriting tips from this bombastic email copywriter and you will guarantee your emails always leave an impression closer to mesmerizing rather than bordering on the mundane.

Big-Time Email Copywriting Mistakes – Part One

By Matt Furey

Before I begin teaching you how to write a money-drenching email in 10-12 minutes, there’s something you need to know. And that “something” is all the mistakes made by almost everyone.

Thing is, you might not think what you see in so many emails is a mistake, because … “everyone is doing it.”

Well, as your mother probably told you once or twice – perhaps when you got caught smoking – “Just because you THINK everyone is doing it doesn’t make it right.”

Bear with me for a moment. I realize what I’ve written above may come off as arrogant. It may come off as “I know everything” and everyone else is wrong. Not my point.

My point is, I have a different take on this matter of Email Copywriting, and I have a different point of view for a damn good reason: My emails kick butt – and those who follow what I teach quickly learn to do what I’m doing.

So let’s suspend judgment about me being pompous, at least momentarily, and concentrate on whether or not you can learn something from me. Deal?

Okay. Then let me start by covering three major mistakes that I see being made in many, many emails – mistakes that make the reader stop reading. Not something you want to happen, right?

1. Subject line ALWAYS begins with my first name.

For example, I sign up for your email tips. And every time you email me, the subject line or “headline” says something like, “Matt, Top 3 Ways to Burn Fat.” Or, “Matt, How Do You Make Money Online?”

Just like someone who doesn’t know you but uses your name over and over and over again – this technique is over-used. It may bump sales once or twice, but that doesn’t mean you use it EVERY TIME. As I learned in kung-fu years ago, “A strength over-extended becomes a weakness.” Using some-one’s name is good salesmanship. Using it every time you send an email to them is not.

2. Top of message lists the contents of the email.

Why on earth do I need to see the contents of an email at the top of the email? Instead, why not suck me into your universe with powerful, riveting copy. Chances are excellent that when I see the “contents” listed I will quickly scan and say, “Ah, not for me” … and move on. Not only that, but part of being an effective email copywriter lies in your ability to convey warmth. How warm is a table of contents at the top of an email?

3.  First sentence is boring, dull, or too long to keep me jazzed.

After someone reads your subject line and opens your email, you must not take anything for granted. Your first sentence has to be powerful. It must arrest the attention of the reader and make him so curious he has to keep reading.

For example, here’s an opening sentence I read a few minutes ago in a recent email, followed by what I wrote to make it more compelling:

First sentence: “Do you know someone who will be going into surgery soon?

My rewrite: “Surgery sucks. Especially open-heart surgery. I know people who almost died from it. Some who have.”

Now, you might say, “Hey, Furey, you cheated. You wrote four sentences instead of one. And some of your sentences aren’t grammatically correct. They’re not even sentences. Your English teacher would have flunked you for what you wrote.”

And in reply I’d say, “My English teacher never made a dime from her writing. I make plenty.”

Intrigued? I hope so.

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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• Email Marketing Campaigns – Don’t Make This Email Copywriting Mistake