If you missed Part 1 just go here: Email Marketing Campaigns – Email Copywriting Tips from the Zen Master

Many either love or hate Matt’s ‘nothing held back’ style – even so, you can’t deny that he knows his stuff.  Keep reading for more from the egotistical yet captivating ‘info-tainment’ advocate as he reveals more of his marketing ‘gems.’

Big-Time Email Copywriting Mistakes – Part Two

By Matt Furey

For a moment, let’s pretend you’re witnessing a conversation I’m having in a bar with a few aspiring email copywriters.

After I’ve had a few drinks, these men and women realize I am about “three sheets to the wind.”

They figure the moment is NOW – so they pop the question: “Furey, without all the B.S., what’s the single biggest email copywriting mistake you see people making?”

Being that I’m feeling totally uninhibited – which is my normal state anyway (but who’s checking?) – I don’t hold back. Without hesitation, I say, “The biggest mistake of them all is over-teaching in your emails. Let’s be honest, teachers aren’t very highly paid. There’s no money in the profession. But there is big money in copywriting, especially email copywriting – and it’s the easiest way for a copywriter to hit six figures per year.”

When you hear this, your eyes pop with amazement. You can no longer stand on the sidelines and watch. You jump into the conversation to say, “But I heard an email needs to be loaded with content. I heard it needs to teach.”

“It needs to teach all right,” I reply. “It needs to teach people to sit up and pay close attention to everything you write. It needs to teach people to be in AWE – to be mesmerized. It needs to teach people how to laugh again, how to enjoy life, how to be inspired to reach for the stars and go for it. But anything beyond that is over-teaching – and when you over-teach, you cannot sell anything. That is where the fine line gets blurred.”

We’ve all heard the roar about giving away the store in terms of free content in order to woo the buyer to purchase our products. But that’s NOT the best strategy. And so, as an email copywriter, you need to be keenly aware of this important distinction.

Write copy that teaches too much, and sales suffer.

Write copy that gets the reader curious, excited, and eager for more – then sales will BOOM and those you’re writing for will love you.

The good news is that YOU – as an email copywriter – will NOT have to do boatloads of research for your client in order to write stunning, money-drenching emails. You simply have to be able to relax and write a good story. And that is incredibly easy to do when you learn my method for writing emails.

“Why no research?” you ask.

Easy answer: If you’re NOT teaching in your emails – no need for a ton of research. Leave that to those who create the products you are promoting.

Your job is simple: You write emails that info-tain the reader so much he can’t wait to read your next dispatch.

Perhaps you’re wondering, “Info-tain? Are you serious?”

Sure am. And do you want to know why? It’s because those who entertain us make a boatload of money. You, as an email copywriter, can do something great with your talent – and be totally free and open as you take off the hat of “expert” and become an info-tainer. You entertain with information – and that leads to increased sales.

To master this craft, you don’t need a lot of time. In fact, within just 48 hours, I can help you write kick-butt emails that businesses will pay dearly for.

And you can write those emails fast – in 10-20 minutes.

You can get clients who will gladly pay you $6,000.00 – 10,000.00 per month, and that is for doing nothing more than writing 400-600 word emails. One or two a day will take you less than an hour – and that’s with one arm and one side of your brain tied behind your back.

You’ll be amazed at how much opportunity is begging for you to come claim it, to seize it.

Will you stake your claim? Will you seize the day?

Matt Furey
Zen Master of the Internet®

Begin building quality long-term relationships with your email subscribers?  Create awesome Email Marketing Campaigns with this fool-proof simple system.

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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In this 2-part email copywriting article, Matt Furey - the self acclaimed ‘Zen Master of the Internet’ -  takes you through the biggest email copywriting mistakes to avoid. Now I will warn you – most people either LOVE Matt’s aggressive style or are downright insulted by it. However, despite the love/hate reactions he arouses you cannot deny his methods are entertaining, and better still – GET RESULTS.

Pay close attention to these accomplished email copywriting tips from this bombastic email copywriter and you will guarantee your emails always leave an impression closer to mesmerizing rather than bordering on the mundane.

Big-Time Email Copywriting Mistakes – Part One

By Matt Furey

Before I begin teaching you how to write a money-drenching email in 10-12 minutes, there’s something you need to know. And that “something” is all the mistakes made by almost everyone.

Thing is, you might not think what you see in so many emails is a mistake, because … “everyone is doing it.”

Well, as your mother probably told you once or twice – perhaps when you got caught smoking – “Just because you THINK everyone is doing it doesn’t make it right.”

Bear with me for a moment. I realize what I’ve written above may come off as arrogant. It may come off as “I know everything” and everyone else is wrong. Not my point.

My point is, I have a different take on this matter of Email Copywriting, and I have a different point of view for a damn good reason: My emails kick butt – and those who follow what I teach quickly learn to do what I’m doing.

So let’s suspend judgment about me being pompous, at least momentarily, and concentrate on whether or not you can learn something from me. Deal?

Okay. Then let me start by covering three major mistakes that I see being made in many, many emails – mistakes that make the reader stop reading. Not something you want to happen, right?

1. Subject line ALWAYS begins with my first name.

For example, I sign up for your email tips. And every time you email me, the subject line or “headline” says something like, “Matt, Top 3 Ways to Burn Fat.” Or, “Matt, How Do You Make Money Online?”

Just like someone who doesn’t know you but uses your name over and over and over again – this technique is over-used. It may bump sales once or twice, but that doesn’t mean you use it EVERY TIME. As I learned in kung-fu years ago, “A strength over-extended becomes a weakness.” Using some-one’s name is good salesmanship. Using it every time you send an email to them is not.

2. Top of message lists the contents of the email.

Why on earth do I need to see the contents of an email at the top of the email? Instead, why not suck me into your universe with powerful, riveting copy. Chances are excellent that when I see the “contents” listed I will quickly scan and say, “Ah, not for me” … and move on. Not only that, but part of being an effective email copywriter lies in your ability to convey warmth. How warm is a table of contents at the top of an email?

3.  First sentence is boring, dull, or too long to keep me jazzed.

After someone reads your subject line and opens your email, you must not take anything for granted. Your first sentence has to be powerful. It must arrest the attention of the reader and make him so curious he has to keep reading.

For example, here’s an opening sentence I read a few minutes ago in a recent email, followed by what I wrote to make it more compelling:

First sentence: “Do you know someone who will be going into surgery soon?

My rewrite: “Surgery sucks. Especially open-heart surgery. I know people who almost died from it. Some who have.”

Now, you might say, “Hey, Furey, you cheated. You wrote four sentences instead of one. And some of your sentences aren’t grammatically correct. They’re not even sentences. Your English teacher would have flunked you for what you wrote.”

And in reply I’d say, “My English teacher never made a dime from her writing. I make plenty.”

Intrigued? I hope so.

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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By strategically planning your new website or an update of your existing website, you will ensure you have a marketing piece that showcases your business to its best, allows you to be in control of ongoing content updates, and achieves the goals you have set for your business.  Here are a few steps to use in the planning process:

1. Website Information

List all the information about your product or service that a visitor to your website might be interested in knowing. Using the website for a school, for an example, you would probably discover that visitors would be looking for information on the staff at the school, classroom size, attendance numbers, and sports programs.  Brainstorm every possible topic someone might want to know related to the industry, product or service your website will be offering.

2. Website Visitor

Take on the role of your website visitor. Visit and review some websites similar to the one you will offer as if you were a potential customer.  As a visitor who is genuinely interested in your product or service, what are the good things and bad things about each site you visit?  Are you driven to take action?  Can you find what you are looking for fast? Are there a lot of pages to navigate through to get to what you are looking for?  Note all this data down with the intent of making your new website as easy for your visitors to use as possible.

3. Keyword Research

Do keyword research to find out what visitors will be searching for. Google has a free keyword research tool that will work fine for this purpose.  Type in a general phrase such as “high school” and see what other keywords come up.  These are the things your visitors already have questions about.  By arming yourself with this information, you will be able to plan your website to answer their questions right away.

4. Flexible Web Format

When planning your new website, make sure to keep room to grow. Don’t be lured into a website format that won’t let you expand easily to add new content pages or products.  You will find that building a great website is a constant work in progress.

5. Web Management

The final thing to keep in mind is that you want to be able to control your new website, rather than be at the mercy of your web designer to make even the simplest of changes.

Successful Internet marketing today relies on a dynamic website with fresh content added often, and having an antiquated website that only your designer can change will just not work anymore.  Your new website should be on a platform that lets you add content quickly and easily.

Usually, a new website is one of your business’  largest expenses.  Make the most of your investment with a new website that supports the goals you have set for your business.

Marty Dickinson is the founder of HereNextYear, Inc., a full service Internet marketing company in business for over 10 years. His specialty is Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.

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“It’s my goal . .. to open the eyes and expand the mind of every would-be professional blogger who has ever wanted to make blogging their main source of income. Prepare to be shocked, disappointed and, finally, energized with a new workable attitude that will lead you to blogging profits. ” Yaro Starak

One of the most successful bloggers and online entrepreneurs today is a guy by the name of Yaro Starak. Yaro is your quintessential internet success story. Yaro started online back in 1998 trying his hand at several different internet businesses before creating his popular Entrepreneurs-Journey blog and subsequently the Blog Mastermind Course.

What I love about Yaro’s style is he is straight up and totally open – not only about the pros and cons when blogging for dollars, but also with what he reveals about his own online business. Maybe it is the down-to-earth Aussie in him?

Now, I think most of us can get a ‘feel’ for those who are genuine online and those who prefer to go around playing ‘cloaks and daggers.’  Yaro Starak is definitely not the latter. You really get a vibe that he is one of the ‘good guys’ in the industry.

Yaro Starak

Also, you can learn so much from someone who has treaded the entrepreneurial path before you – and I personally could relate to Yaro’s journey. Over the last 10 years, he has tried many different business models, experienced the highs and lows of going it alone, but is fantastic proof that persistence and belief in yourself do eventually pay off in the end.

The result of his vision and passion is the creation of three reputable blogging training products: Blog Mastermind, Become A Blogger (in partnership with Gideon Shalwick), and the Membership Site Mastermind.

Blog Mastermind – Blogging For Money Mentoring Program

Blog Mastermind is a six month mentoring program created specifically for bloggers by Yaro and his team of experts.  Students can join on a month to month basis or if they prefer, enroll for the full six months in advance at a discounted price.

To get a taste of the level of coaching and quality of content on offer to students you can watch some of Yaro’s free videos and reports he released about the program:

1. Watch the Conversion Blogging Video Series – shows you how you can start making money with blogs TODAY.

2. Listen to a Blog Mastermind Testimonial from Course Graduate

When you watch the videos you can see that Yaro is the real deal and not just some ‘salesy’ type marketing guy.  His blogging principles are based on concrete strategies that are proven to work and have seen his students go on to create highly profitable blogging sites. It is obvious that Yaro enjoys teaching people how to blog and how to succeed making money on the web.

If you are serious about professional blogging or looking for the best way to create blogging dollars, then I highly recommend you grab Yaro Starak’s free report Blog Profits Blueprint. It is jam-packed with great advice and is the first step to getting the heads-up you need to succeed in this industry.

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As a result of this radical social shift, people are creating their own ways of working and earning a living. People are giving deep thought to the things that nourish their souls, and then turns those satisfying interests into household income.

For instance, many people are finding they can make money blogging. This new form of self-publishing gives them an outlet for an interest such as gardening, instrumental music, books, movies, how-to’s and more. This helps to restore their self-esteem that has been sorely battered by the many economic shocks we’re all endured. In addition, folks are learning how to earn income with their blogging through advertisements, reciprocal links and even selling materials online.

Some people branch out using the Internet as their marketing tool. The Internet offers such a limitless range of information that people with computers anywhere in the world can launch a business or a product with ease. These products often include printed materials that previously would have taken a specialist to produce.

Others take advantage of the Internet’s ability to let anyone publish their knowledge. What once took a specialist, or perhaps several specialists, to produce can now be done by a single person who knows how to use a computer. For instance, perhaps a local grower known for the quality of his organic vegetables has experimented with ways to get the maximum yield out of the soil types in his environment. He collects his knowledge into a manuscript typed on a computer, and turns it into a gardening book. He can then sell his book online. Instant income!

Yet even the wonders of the World Wide Web can’t replace the ‘high touch’ vocations that require personal interaction, such as physicians, attorneys, hairdressers, counselors and artists. People in this kinds of businesses and more may not be able to sell their services directly through the Internet, but they can use online options effectively to promote their businesses.

Emails, e-newsletters, business web sites and article marketing all provide ways for people to make their businesses known to others. For example, a talented musician whose specialty is Latin music played on an Alvarez acoustic guitar can set up a website to offer MP3 samples and promote his local appearances. If he’s someone who plays most locally, he could even use the website to book performances.

We live in radically changing times, it’s true, and these changes have proved hard for many to cope with. However, like all authentic pioneers, the ‘digerati’ are learning quickly how to earn an income online.

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There are many ways you can approach blogging for profit; however, the probloggers recommend two important strategies you should set up before you do anything else to maximize your blogging income.  You only have to check out the most popular and professional money making blogs online and you will notice that most of them use these strategies which both work extremely well for them.

How To Blog For Money – Setting Up Your Blog

1. Blogging For Dollars With Constant Content

In order to start making money with blogs you need to start approaching your blog as a business, and similarly, your content as your product. Just like a business owner, your focus will be to publish quality content onto your blog on a regular basis.

The blogging content should not only be current, but also very relevant to your topic. This will keep your targeted readers interest. You can write posts that are educational and informative, comment on related current affairs in your industry, or even update your readers about yourself and your business.

In addition, if you have your own product or service, use your posts to announce new releases or Alternatively review other people’s products in your market.

Important Tip:  If you keep your blog active with constant and fresh posts it will always be popular with the search engines.

2. Monetize Blog With Your List

The next key strategy for making money with blogs is to set up an opt-in box so you can build a list of subscribers. You create an opt-in window on your blog and invite your readers to enter their details to receive your newsletter.

Create a newsletter that is designed around your industry and send it to your subscribers on a regular basis. Be sure to include loads of quality content such as tips and free information that they would be especially interested in.  Over time, you will build a large list of regular clients who look forward to your newsletter updates and become fans of your blog.

Having a list of dedicated readers gives you an enormous advantage whenever you want to refer them to products or services you wish to promote.

Creating Your Make Money Blog

Making money with blogs can be simple and straightforward as long as you make the effort to set up your blog the correct way. Put these two important methods into place first and then you can start to introduce more advanced blogging strategies for even greater blog profits.

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It’s like the Buddhist proverb. . .

“When the student is ready the teacher will appear”

It doesn’t matter whether your a beginner or experienced marketer, it pays to learn copywriting from the industry’s best. Choose a course that not only develops your copywriting skills, but also teaches you how to accelerate your income and market your business.

Here are some online copywriting courses with excellent reviews well worth checking out. I’ll let you be the judge…

COPYWRITING FOR BEGINNERS OR NON-WRITERS

AWAI Copywriting Program

The success of the AWAI’s Accelerated Program for Six Figure Copywriting is a great place to start learning copywriting. It’s success is mostly due to the amazing achievements of it’s primary author Michael Masterston. Masterson has sold over $1 billion worth of products and services with his copywriting talents.

The AWAI Copywriting Program claims that if ‘you can write a simple letter then you can make a living working as a copywriter.’ They also claim that to be a great copywriter, all you have to do is enjoy writing — as long as you understand the basic rules you apply to make compelling copy.

AWAI trains you in proven copywriting techniques that can see you join the ranks of copywriters who earn from $50,000 to $200,000 a year.  Their program also includes a great section on ‘The Architecture of Persuasion’ which gives you the insights of great copywriting.

PROFESSIONAL COPYWRITING COURSES

Copywriting 2.0

Copywriting 2.0 is a complete guide to writing web copy that converts. Nick Osborne, a  copywriter for 30 years, has an impressive list of clients including Microsoft, Yahoo, Disney, and The New York Times. Nick designed this copywriting course to cover everything you need to know about copywriting for the web.

In Copywriting 2.0, Nick shows you how to dramatically improve any web page, e-newsletter or email campaign. He breaks down what you need to do to write web copy that will grab attention, increase traffic ,and produce high conversions. As a professional copywriter that means increased success for your client and more dollars in your pocket.

After completing Copywriting 2.0 you will feel confident presenting yourself to companies as an expert who can not only enhance but also transform their online impact. Better still, you may decide to make money for your own online business and earn more than you ever thought possible.

Copywriting 2.0 is ideal for freelance copywriters, entrepreneurs, and web writers who want to pursue professional copywriting or enhance their online business.

COPYWRITING COURSES FOR ONLINE BUSINESS

Copy Doctor

Imagine what it would be worth to have a top-​​priced copywriter personally show you dozens of real-​​life strategies, short-cut secrets, and ideas you can use straight away to maximize the profit-​​pulling power of any piece of copy you create.

The Copy Doctor is a video tutorial course with over 60 hours of copywriting secrets including live consultations with actual clients presented in an easy-​​to-​​follow tutorial fashion. It forms part of the Success University program, but has been made available as a separate copywriting training course.

The creator, Michel Fortin, one of the top copywriters on the web and has worked with many of the web’s most successful marketers and businesses spanning 200 different industries and niches. His clientele list reads like a who’s who of the internet marketing world: Shawn Casey, Yanik Silver, Armand Morin, Jay Abraham, Kirt Christensen, Stephen Pierce, John Reese, Mark Joyner, Corey Rudl and Frank Kern, just to name a few. He is a regular guest speaker at events around the world and has coached tens of thousands of people globally helping them to build successful businesses and money making websites.

Michel’s Copy Doctor will show you how to create compelling marketing messages that will engage your audience and get them to take action buying from you again and again.

Find out more about how this powerful copywriting course can boost your profits.

Have you undertaken an online copywriting courses you can recommend? Share your thoughts and comments about copywriting here.

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If you love to write and can do it reasonably well, then you have a good head start.  But that’s not all. You also need be creative and have a flair for sales. Don’t worry if you don’t know the first thing about sales. The good news is you can learn the art of selling. What you will need however, is the willingness to invest in your education, and time dedicated to studying the techniques.

What is Copywriting?

Copywriting is designing words to persuade people to buy. Copywriters write for a variety of mediums, including television, press ads, direct mail, website copy, sales pages, and newsletters. Every company needs good copy to sell their goods and services. So, you can guarantee good copywriters will always be in demand.

Copywriting Jobs

Top copywriters are some of the highest paid writers in the world. You’ll find some working in fast-paced advertising agencies, however, most work as freelancers. Working as a copywriter can be intellectually demanding, but it does come with fantastic perks.  Freelance copywriters enjoy a terrific lifestyle. If you love the idea of working from home, being around your children, or having flexible hours, then this is your dream job.

How to Become a Copywriter?

There are a few ways you can enter the world of copywriting. In my research, I’ve noticed that advice regarding the best course of action can vary. I believe your choice will depend on your current situation,  and how you plan to use your copywriting skills.

For instance, if you’re a school leaver, then doing an internship or a degree, are probably your best choices. But if you’re an adult seeking a career change, or adding to your skills, then a copywriting course is ideal.

Copywriting Careers

To kick-start your career consider one or more of the following:

Sales Experience

If you have never worked in sales before it’s a good idea to get some experience. It will give you firsthand knowledge of the sales process and you’ll understand the importance of selling the benefits and closing a sale.

College Degree

It is not necessary to have a college degree, however, it will give you a competitive edge if you want to get into an ad agency.  Look for an Arts Degrees with copywriting in its curriculum.

Copywriting Internship

Securing a copywriting internship within an ad agency will give you copywriting experience on a daily basis. This is a great way to build up your portfolio of work and gain insight into the industry.

Copywriting Courses

There are some highly regarded copywriting courses available online. The great thing about them is you get coaching from professionals who are currently practicing and profiting from what they preach. Plus you can start to learning and using your copywriting skills immediately.

Copywriting Tips

Build a Copy Portfolio

Every copywriter, even an aspiring one, needs a portfolio. If you’re just starting out, create some spec ads. You could also offer to write free copy for friends, family and business colleagues. The sooner you have work samples, the sooner you can attract clients.

Immerse Yourself in Copy

Start immersing yourself in as much copy you can get your hands on . Read copywriting books, newspapers and magazines, listen to television and radio scripts. Rather than throw out junk mail you can now use it as resource. Collect clever pieces of copy and put them in a swipe file.

Freelance Copywriting Opportunities

There are plenty of opportunities for freelance copywriting. A good place to start looking is online. Internet marketers always need copywriters for sales letters, email newsletters, pay-per-click and banner ads. Approach local businesses and offer your skills to write their newspaper and direct mail ads. Many freelances also register with online agencies and bid for proposals from clients.

What are your thoughts about how to become a copywriter?  Do you have any copywriting courses or great resources for copywriting you can recommend?

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For your web copy to sell it needs to be focused and benefit orientated. But most of all it needs to be persuasive. Let’s look at some of the key rules professional copywriters use when writing web content:

Make It About Your Reader

Guess what. It’s not about you – it’s about your reader. Keep your web copy focused on your audience and their needs only. Remember, no matter how fantastic you believe your product or service is, your readers only want to know ‘what’s in it for them?’

Choose Active not Passive Words

Using an active voice in your writing gives it more energy and life. Passive copy, on the other hand, is dull and will bore your reader. Write your web site copy in an active voice and keep your readers interested.

• Example of passive voice: “The window was broken by the boy.”
• Example of active voice: “The boy broke the window.”

Keep It Simple

Forget about using big words or long sentences. They just overwhelm your reader. The secret is to have a “no-frills” approach to your web copywriting. When it comes time to edit your copywriting shorten your sentences as much as possible. Get rid of unnecessary words or phrases.

Don’t say “You’ll be ecstatic about the unique flamboyance” – When you can say “You’ll love the style.”

Make a Compelling Offer

Why should your reader buy your product? Just because you tell them your product or price is great does not mean they will be motivated to take action. You need to make your offer compelling.

You can do this in a few ways.

1. Offering incentives

Giveaway incentives and bonuses that make your offer too good to refuse. The perceived value behind your offer should be equal to, if not more than, the product your are selling.

2. Build-up the value

Promote the value in your product to prove it is worth a lot more than the asking price. For instance, if you were selling an e-book on Best Chicken Recipes, explain the amount of time and money invested into researching the various recipes, ingredients, and techniques for the book. Point out how this research has saved your potential customer countless hours and energy acquiring the same information. When you highlight the full cost versus how much money they will save, it makes your offer irresistible.

Call To Action

Professional copywriters never leave the customers actions to chance. They tell their readers exactly what to do giving them no room for guessing. Make sure you include your call to action when writing web content. Tell your reader what you want them to do:

• Enter your details here for your free report
• Call the toll-free number today and receive your special discount
• Download The XYZ Book Now!

This covers only some of the basics required for effective copywriting.

Learn how to write compelling web site copy from some of the best in the industry and fine tune your skills.

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In his book Hypnotic Writing, copywriting legend Joe Vitale highlights 30 sure-fire ways to write hypnotic headlines that attract customers. I have included just 5 of his ‘trigger’ types that are extremely powerful to create skillful headlines:

1. Create Curiosity

• Revealed!
• Announcing!
• New!

These words create excitement and curiosity in your reader. Everyone loves something new and always likes to be one of the first to find out the news. (Special Note: Legally to use the word ‘new’ your product needs to be developed or updated in the last six months).

2. The Call to Attention

• Doctors!
• Investors!
• Sore Back?

This is an easy headline to write. You are calling out to your specific target audience. This is very effective particularly if your product is in a small niche.

3. Sell the Benefit

• Free from Dandruff in 24 hours!
• Buy One Pair – Get the Second pair free!
• Learn Guitar in 2 Days with New Method!

People always want to know what is in it for them. When you state the benefits or results your customer will receive from your product you will capture their attention instantly.

4. The Captivating Question

• What are the Seven Secrets to Unlimited Wealth?
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• Which Natural Herb Boosts Your Body’s Immune System?

The trick here is to ask an intriguing open ended question. In other words a question that cannot be answered with either “yes” or “no”. If your reader can answer your question with a yes or no, you risk losing them. They have no need read further.

5. The ‘How To’ Headline

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This one is extremely popular on the internet. People go online to search for information. By placing a ‘how to’ in your headline you are meeting them exactly where their heads are at (hint hint).

Here is a little secret I’ll let you in on.

Professional copywriters steal headlines from other successful ads. Yes that’s right.

Although you wouldn’t technically call it ‘stealing.’  What they do is copy the framework of successful ads and then adapt them to suit their own product.

They also use what is called their “swipe file.” This is a collection of ads, headlines and copy that they like. When it is time for them to write a headline, they instantly have a treasure trove of great ideas to help them write their powerful headline.

Once you start looking at copy from a copywriter’s perspective you will notice how many headlines get used over and over again. These are the ones that work. Take note and write them down!  Add them to your own Swipe File.

Continue to study and model successful copywriters. But don’t mimic their style exactly. Always be sure to use your own voice and let your personality shine through the text.

Remember a punchy headline that grabs attention and sparks curiosity will always have a better chance of competing and attract far more readers.

Looking for powerful copywriting techniques? Check out John Carlton’s Simple Writing System.

Post from: Online Writing 5 Powerful Triggers You Can Use When Writing Headlines

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